SEO

Search Intent

Search Intent: What Is It & Why Is It Important?

User search intent is the purpose or the drive behind a user’s query. With Google Hummingbird, Google RankBrain, and other algorithm tweaks, Google automatically identifies search intent and serves up results that best match it. People’s queries reflect where they are in the conversion funnel, so understanding search intent can help you develop effective content …

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Black Hat SEO

What is Black Hat SEO?

Developing a strong SEO strategy and ranking high in the search results is essential for any business. However, there’s a right and wrong way of building out your SEO strategy. The frowned upon methods that make up black hat SEO fall under the latter. Black hat SEO aims to hoodwink the search engines instead of …

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