Andrew Roche Resume

Andrew Roche Overview

Highly motivated, creative professional offering a unique blend of operations, marketing, project management, and social media expertise. Proven ability to develop smart, personalized content to drive customer interaction. Success in analyzing industry trends to establish strategic marketing plans to achieve corporate objectives for products and services.


Wayne State University, Mike Ilitch School of Business (December 2021)

MBA, Marketing

Albion College (April 20213)

BA, English & Political Science

  • Men’s Varsity Lacrosse (NCAA Division 3)
  • Delta Tau Delta International Fraternity


Professional Experience

Digital Consultant II & Salesforce Administrator

Shift Digital - Birmingham, MI (January 2021 - Present)
  • Provide digital marketing support to 33 Toyota dealerships in the Gulf State region
  • Retain and communicate knowledge of automotive digital marketing trends to dealership clients
  • Develop & foster working relationships with dealership clients remotely via phone & email
  • Draw key insights via in-house analytics software to provide product and service recommendations to clients
  • Enhance and refine the way in which the Toyota team and overall company employs Salesforce
  • Advise dealership clients on how to make their websites as informative and effective as possible
  • Review dealership websites on a monthly basis to ensure they follow Toyota’s expectations

Conventional Underwriter

United Wholesale Mortgage - Pontiac, MI (August 2019 - January 2021)
  • Provided elite customer service to internal and external clients
  • Effectively communicate conditions and statuses to clients via phone and video
  • Develop a thorough understanding of investor guidelines & lending policies/documentation
  • Engage in critical thought and take swift action when faced with challenging situations

Marketing Director

Buzz Beans - Janesville, WI [Remote] (January 2018 - Present)
  • Established a benchmark for inbound website traffic of roughly 1,800 visitors each week
  • Generated a consistent flow of roughly 600 organic inbound visitors each week
  • Created an effective paid Facebook campaign which generated roughly 1,200 visitors each week the campaign was active

Marketing Associate

Protect America - Austin, TX [Remote] (2018 - 2019)

Achieve operational objectives by contributing information and recommendations to strategic plans and reviews, preparing and completing action plans, and implementing productivity, quality, and customer-service standards.

  • Analyzed company Google analytics to implement initiatives, improving the blog on-page SEO, and attracting over 500 views a month.
  • Created graphics and copy for multiple company social media campaigns.
  • Collaborated with colleagues in the Austin, TX office to identify issues with the company’s inbound strategy and deploy solutions.

Digital Marketing & Inside Sales

ViziRecruiter - Troy, MI (2016 - 2017)

Coordinated a variety of aspects for marketing projects to contribute to the overall enhancement of the sales systems and processes. Led graphic design activities utilizing Adobe CC (Photoshop, Illustrator, and InDesign).

  • Successfully managed a CRM database of 229,000 contacts.
  • Contributed to the final pre-launch revisions of a first-to-market HR/recruitment SaaS tool.

Digital Marketing & Inside Sales

Detroit Sports Co. - Clinton Township, MI (2014-2016)

Developed, coordinated, and executed social media and digital marketing campaigns that increased brand awareness and customer engagement. Compiled and presented reports to key stakeholders on digital and social media marketing initiatives and KPIs; made recommendations to capitalize on emerging opportunities.

  • Deployed social media marketing strategies to reach 5,000 followers per channel with an out-of-pocket budget.

Coaching Experience

Lacrosse Coach

C1X Lacrosse - Canton, MI (2015-2018)
  • Convey firsthand know-how to developing student-athletes of varying lacrosse IQ’s.
  • Guide player development with the aim of advancing to the next level.
  • Advise high school student-athletes through the intricate NCAA recruitment process.
  • Provide guidance to the owner regarding social/digital marketing efforts.

Head Coach, Boy's JV Lacrosse

Detroit Country Day Schools - Beverly Hills, MI (2014-15)
  • Developed practice plans geared towards improving the skills and knowledge of both novice and advanced players.
  • Designed and facilitated year-round strength and conditioning programs for the overall success of the program.
  • Served as an Assistant Coach on the Varsity staff
    • Division 2 State Champs in 2014
    • Division 1 Semi-finalist in 2015.

Varsity Lacrosse Coach

Harper Creek HS - Harper Creek, MI (2013)

  • Coordinated practice plans to help both novice and veteran players improve and excel each day.
  • Unified a diverse group of athletes from various schools to work together as a singular cohesive unit.
  • Guided the first-year program to the conference championship as the 4th overall seed.

Relevant Skills

Marketing & Business Development

  • Sales
  • Content Marketing
  • Sales Process
  • Research
  • Writing
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Brand Development
  • Graphic Design
  • Editing
  • Digital Marketing
  • Social Media Marketing
  • Business Development
  • Sales Management
  • Higher Education
  • Blogging
  • Customer Relationship Management (CRM)
  • Analytics
  • Market Research

Tools & Technologies

  • Adobe Creative Suite
  • Adobe Photoshop
  • Adobe Illustrator
  • SalesForce
  • HubSpot

Interpersonal Skills

  • Team Development
  • Leadership
  • Public Speaking
  • Teaching
  • Coaching
  • Communication
  • Time Management
  • Teamwork / Collaboration
  • Customer Service
  • Mentoring
  • Tutoring
  • Management
  • Team Building
  • Critical Thinking
  • Design Thinking



Salesforce Admin Andrew Roche

Six Sigma

Other Certifications


  • Inbound Marketing
  • Social Media
  • Digital Advertising
  • SEO


  • SEO Copywriting
  • All-Around SEO
  • Keyword Research
  • SEO for Beginners

Contact Andrew Roche

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