Create Your Personal Brand

How to Create Your Personal Brand and Rise Above the Noise

Apple asks the world to “Think Different.” Nike urges everyone to “Just Do It.” Dunkin’ has us convinced that “America Runs on Dunkin’.” The Alabama Crimson Tide inspires fear on the gridiron with their “Roll tide!” battle cry. Over the years, these marquee slogans have evolved into household phrases that everyone and their grandmother knows. …

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Search Intent

Search Intent: What Is It & Why Is It Important?

User search intent is the purpose or the drive behind a user’s query. With Google Hummingbird, Google RankBrain, and other algorithm tweaks, Google automatically identifies search intent and serves up results that best match it. People’s queries reflect where they are in the conversion funnel, so understanding search intent can help you develop effective content …

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How to Create Buyer Personas

How to Create Buyer Personas for Your Business

A buyer persona is a semi-fictional outline of your ideal customers based on data and research. These personas help you focus your efforts on qualified prospects, guide product development to meet the needs of your ideal customers, and align all work from marketing to sales to service. Once you successfully create your buyer personas, you’ll …

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Social Media Hashtags

Social Media Hashtags: How to Use Them Effectively

When it comes to building your brand via social media marketing, hashtags are a great way to drive views, likes, and shares. Back in the day, we called the # sign a pound sign. Today, hashtags help make your content discoverable to a captive audience that is clearly interested in the topic. Hashtags were first …

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Soft Skills vs Hard Skills Iceberg

Soft Skills for Digital Marketers: Going Beyond the Resume

It is difficult to differentiate between a “good” digital marketer and a “great” one. Yes, certifications, higher education, and training all look great on a resume. However, there are a handful of digital marketing soft skills that help to separate the “great” digital marketers from the rest of the pack. It’s difficult to learn certain …

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