SEO is a constantly evolving beast, so fresh content plays a key role in most SEO-related queries. Outdated SEO myths tend to prevent marketers from improving their search traffic and website rankings. This post will explore a handful of these outdated SEO myths and why you should totally ignore them.
Ever come across a post or video claiming with absolute certainty that the end of SEO is on the horizon? Well, this couldn’t be any further from the truth. This sort of junk runs amuck on the web. Thus it’s no surprise that so many have succumbed to this genre of misinformation. There are thousands of outdated SEO myths swirling around out there on the web. However, only a few of them have withstood the test of time. It’s time that we squash these flat out lies once and for all.
The following post discusses 5 outdated SEO myths that simply refuse to go away.
SEO is dead is the ultimate outdated SEO myth
Since the dawn of the search engine age, there have been those who’ve forecasted the end of search engine optimization. New content constantly pops up claiming that X is dead or Y is no longer worth your money.
The SEO strategy process is becoming more and more difficult by the day. However, the idea that SEO is on the outs is most certainly an outdated SEO myth. SEO still plays a critical role in organizations that are looking to grow. The same rings true for a rising star in the startup world or even an aspiring blogger.
The value of ranking on SERPS
Some marketing gurus argue that paid search and Google Packs have reduced the value of reaching the top of SERPs. This could be true…to a point. However, does it make occupying the top tier of Google SERPs any less valuable? I don’t think so. A upwards of $80 billion worldwide. It shouldn’t come as a surprise that numerous SEO myths have formed over the years. Especially since the industry is both complex and growing at an exponential rate every year.
All you can really doe is ensure that you’re staying current on changes. This way you can continue to grow your business and remain profitable online.
