You’ve likely heard of Google’s E-A-T algorithm before. If not, it stands for expertise, authority, and trust. Google added a second “E” to E-A-T, and now it’s E-E-A-T. The new “E” stands for experience. This post will focus on the recent update to the Google Experience Algorithm and what you need to do to stay ahead of the SEO curve.
What’s the difference?
You’re likely wondering – if you’re an expert, wouldn’t you automatically have experience? Or if you aren’t an expert but have experience on the topic and want to share what you went through?
It can get a little sticky. Thankfully, Google provides an explanation to avoid any potential confusion.
So why the extra E?
In all honesty, it makes sense. Before, Google wanted you to showcase your expertise, authority, and trust. However, the difference between good content and great content is experience. Your content stands out when you incorporate what you’ve learned and highlight your experience. This isn’t easy to do if you’re using AI…at least for now.
How do you showcase your experience?
What do you know that others may not know about? That’s what people want.
Do you care about the generic stuff when you read reviews for products or companies? Probably not. You likely care about the unique ones that provide genuine insight. These are the ones that come from someone who understands s product or service.
Think of anything that you’ve experienced that would help other people. Then integrate it within your content to make it that much better. Just make sure the experiences relate to the content you’re writing about.
How doe this affect YMYL?
YMYL stands for “Your Money or Your Life” and is a category of content that Google considers to significantly impact users’ happiness, health, financial stability, or safety. Such sites could include pages that provide medical or health advice, financial advice, legal advice, or pages that promote e-commerce or other transactions involving money.
Google uses “Your Money or Your Life” to describe content that is particularly important to a user’s well-being and for which high-quality and trustworthy information is crucial. Because the accuracy and reliability of the information on these sites can significantly impact users, Google has created specific guidelines for evaluating the quality of YMYL pages.
According to Google’s Quality Rater Guidelines, YMYL pages must meet a higher standard of expertise, authoritativeness, and trustworthiness than other pages. This means that content creators and website owners must be conscientious about providing accurate, reliable, and trustworthy information and following best practices for website security and user privacy.
Closing Thoughts
Google states that trust is the most vital part of its E-E-A-T algorithm. However, that doesn’t mean you can take the other factors for granted – especially experience.
Think of it this way, don’t you like it when you read something when people share their personal experiences?
It’s that type of content that makes you stand out and shine because your experiences are what make you unique. Your experiences are what AI cannot replicate…at least for now.
