Blogging Facts Stats

Blogging Stats and Facts Every Marketer Needs to Know

We live in an ever-changing world where up becomes down and left becomes right in a matter of minutes. The same rings true when it comes to blogging. This is why I’ve compiled this collection of blogging stats and facts. If you run your own blog (like me), it’s critical that you’re up-to-speed with the current trends. If you fail to do so, you will miss out on valuable opportunities to increase your traffic and/or revenue. Ready? Let’s go!

The Ultimate List of Blogging Stats and Facts

General Blogging Stats

Blogging Facts Stats General Blogging Stats

  1. Roughly 409 million people view more than 20 billion pages every month.
  2. WordPress users publish in the neighborhood of 70 million posts each month.
  3. Readers generate upwards of 77 million new blog comments per month.
  4. 71% of all WordPress sites are published in English and WordPress powers 43% of the web!
  5. Most digital marketers spend 1-2 hours writing a 500-word blog post.
  6. Bloggers who craft posts upwards of 2,000 words are more like to achieve desirable results.
  7. 46% of bloggers edit their own work, while 54% rely on editors or have shown their work to someone else.
  8. 43% of readers admit to simply skimming blog posts.
  9. 36% of readers favor list-based headlines.
  10. Websites with a blog have 434% more indexed pages than sites without a blog.
  11. Companies who blog earn 97% more links to their website than companies who don’t blog.
  12. Blogs are rated as the 5th most trustworthy source for gathering information online.
  13. 66% of bloggers today publish a few times per month versus a few times a week back in 2014.
  14. 77% of internet users read blogs.
  15. US-based internet users spend 3x more time reading blogs than they do reading their email.
  16. The “how-to” headline – a close relative to the listicle – is the third most popular headline preference at about 17% of all headlines.

Blogging Stats and Facts: SEO

Blogging Facts Stats SEO

  1. Only about 38% of bloggers update old articles.
  2. 34% of professional bloggers confirm that updating content yields positive results.
  3. Roughly 5% of bloggers don’t have access to analytics – this totally blows my mind!
  4. Titles with 6 to 13 words attract the greatest and most consistent flow of traffic.
  5. Leads generated via SEO have a 14.6% close rate, whereas outbound leads (aka direct mail or print adverts) have a 1.7% close rate.
  6. 72% of online marketers support the belief that content creation is the most powerful SEO tactic.

Blogging Traffic Stats

Blogging Facts Stats Blog Traffic

  1. Businesses that maintain an active blog experience 2x as much email traffic as those who don’t.
  2. The presence of a hyphen or colon in the headline increased click-through rates by 9%.
  3. Making your headline 6 to 8 words long can increase your CTR by 21%.
  4. More than 50% of bloggers state that it has gotten harder to earn traffic from Facebook over the past two years and roughly one-fifth believe traffic from Facebook is more difficult to obtain than traffic from Google.
  5. Over the past year, there has been a 93% increase in blogs employing promotional techniques to drive traffic to their posts including paid advertisements.

Guest Blogging Stats

Blogging Facts Stats Guest Blogging

  1. 60% of blogs write 1 to 5 guest posts per month.
  2. 3% of blogs produce upwards of 100 guest posts per month.
  3. Only 6% of bloggers publish the better part of their original content as guest posts.
  4. 63% of readers believe that blogs with multiple authors are more credible.
  5. 79% of editors feel that guest content is too promotional.
  6. There is a higher demand for guest content during the summer months of June, July, and August.

Travel Blogging Stats and Facts

Blogging Facts Stats Travel Blog

  1. 59% of travel bloggers run multiple travel blogs.
  2. More than 80% of travel planning is completed via the internet and this figure is on the rise.
  3. 33% of US travelers defer to travel-related blogs for travel advice.
  4. Most travel blogs are between 1-4 years old.
  5. Most travel blogs rely on publication and sponsored posts as one of their primary sources of income.
  6. The average travel blogger will charge around $200 per sponsored post.
  7. 94% of travel blogs sell advertising.
  8. Most travel blog traffic originates from non-brand searches with direct traffic in a distant second.

Blogging Growth Stats

  1. The number of bloggers in the United States is expected to hit 31.7 million in 2020.
  2. There were upwards of 500 million blogs in existence in 2019.
  3. Tumblr has more than 440 million blogs.
  4. Blogging has grown by 12% since 2015.
  5. There are roughly 1.9 billion web pages and we are on pace to hit 2 billion pages in less than a year.
  6. The average blog post is 1,151 words – this is a 42% increase since 2017.

Social Media Blogging Stats

Blogging Facts Stats Social Media

  1. 66% of marketers confirmed their use of blogs in their social media content in 2017.
  2. 59% of people will share an article without reading it.
  3. LinkedIn is the most efficient social platform for delivering content and securing audience engagement.
  4. 95.9% of bloggers promote their content via social media.
  5. Tumblr had 518.7 million blog accounts as of February 2021.
  6. 69% of bloggers say that they use social share buttons throughout their blog.

Blogging with Visuals and Videos Stats

  1. Blog posts with images get 94% more views than posts without visuals.
  2. 71% of bloggers report that visuals are a key element of their content strategy.
  3. Using images of real people instead of stock photos can yield a 35% conversion increase.
  4. 43% of consumers want video content from marketers and this figure is quickly climbing.
  5. 19% of bloggers now include video in their standard blog posts.
  6. 45% of bloggers who add audio to their posts (e.g. podcasts) report better results.
  7. Video content is 50x more likely to drive organic search traffic than plain text.
  8. 32% of marketers say visual images are the most important form of content for their businesses.

Blogging Stats and Facts for Marketers

  1. Marketers who prioritize blogging have 13x more potential for success with their efforts, so it’s worth the time investment!
  2. 61% of the most effective B2B content marketers meet with their content team daily or weekly.
  3. 64% of B2B marketers outsource blog copywriting.
  4. Spending on marketing automation tools is set to hit $25.1 billion annually in 2023.
  5. 60% of marketers have a documented personalization strategy.
  6. 57% of marketers state that they’ve gained customers directly via blogging.
  7. 53% of marketers say blogging is the top content marketing priority.
  8. B2B marketers who have blogs get 67% more leads than their counterparts who don’t.
  9. Around 60% of marketers will reuse blog content 2-3 times.
  10. 60% of B2B marketers struggle to create engaging content.

How Can You Keep Your Blog Relevant?

In case you’re not aware, the blogging industry is beyond saturated. Ever since the first generation of bloggers shared their success stories, more and more people are entering the field. As a result, competition is higher than ever, and surviving as a blog today is extremely difficult. If you’re not willing to put in an honest effort, you’re more than likely going to fail.

However, you can do one crucial thing that most successful blogs are doing today – create evergreen content. Since this content doesn’t expire, people can look back at it years from now and continue to find it useful. It’s also common for bloggers to return to old content and update the information to provide a new take on the subject matter.


HubSpot | SEO Tribunal | TopRank | Content Marketing Institute | IsItWP | Jeff Bullas | Marketing Experiments | Social Media Examiner | Statista | Travel Memo | Professional Travel Bloggers Association | Referral Rock | SEJ | Junto | Orbit Media | Impact | Tech Client | ConversionXL | WordPress | Neil Patel | Red Website Design | Growth Badger | Hosting Tribunal  | Tech Jury

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