Andrew Roche
Andrew Roche is a dedicated Digital Marketer with SEO and Social Media Marketing expertise. He specializes in elevating website rankings through comprehensive SEO strategies. These strategies include keyword research and adapting to algorithm changes. His approach boosts rankings and enhances user experience and website efficiency.
When it comes to social media marketing, Andrew creates engaging content for platforms like Facebook, Instagram, Twitter, and LinkedIn. He uses innovative methods to expand audience engagement. He also leverages social media analytics to refine campaigns for impactful results.
Andrew prioritizes collaboration with clients. He strives to understand their unique needs to tailor campaigns for optimal ROI. Andrew is also committed to staying abreast of the latest digital marketing trends and technologies. All in all, Andrew is a dynamic marketer and digital storyteller, ready to enhance your brand’s online presence and open new business opportunities.
Andrew Roche's Education & Goals
Andrew Roche completed his MBA in marketing through the Mike Ilitch School of Business at Wayne State University. He is currently seeking a full-time digital marketing position where he can apply his pre-existing digital marketing knowledge and the lessons learned through his MBA coursework to improve his organization.
Andrew Roche's Passion
Marketing, specifically digital marketing, is Andrew Roche’s passion. As a digital marketer, Andrew strives to help businesses establish their identity and find their voice. He also works tirelessly to connect them with their ideal customers.
He firmly believes in the power of the written word, especially when used effectively and efficiently. Andrew employs the power of content marketing and search engine optimization (SEO) whenever possible due to its versatility and authority.
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Andrew Roche: Outside the Office
Andrew Roche: NCAA Varsity Student-Athlete
Andrew Roche has always exhibited a competitive edge. Growing up he tested his hand at some sports. Lacrosse, hockey, football, and golf to name a few. He then focused on lacrosse and football in high school while at Cranbrook Kingswood and then followed his passion for lacrosse at Albion College.
Andrew was one of the founding 14 players of the men’s varsity lacrosse program at Albion College. The team faced a lot of adversity as a first-year Division III program. However, the team grew immensely that season and laid a strong foundation for years to come.
This may not seem like an experience worth mentioning, but several traits and skills typical of student-athletes are valuable in the professional world.
Some of these skills include their unwavering resilience, their ability to focus on a goal and achieve it, their habit of putting the success of the team before our own, and one of Andrew’s favorites – they’re scrappy.
Andrew Roche: High School Lacrosse Coach
Andrew Roche spent three seasons coaching at the high school level after his playing career. He had the pleasure of working with two high school programs. He first led the Harper Creek HS program in their 2013 inaugural season. Then, upon completing his undergraduate studies, Andrew Roche joined the Detroit Country Day coaching staff for their 2014 and 2015 campaigns. The rush that comes with playing the game is second to none. However, Andrew found that helping players develop on the field and grow as young men is equally rewarding.
Andrew Roche: Lacrosse Official
After experiencing the game as a player and a coach, Andrew Roche decided to become an official and join the “third team” on the field. While the stripes aren’t exactly Andrew’s preferred style, he finds his current role extremely rewarding since he is able to interact with far more players as an official than he did as a coach. While his primary task as an official is to keep the players safe, Andrew is still able to share his knowledge of the game with developing players.