Hey - I'm Andrew Roche!
Andrew Roche is a skilled digital marketer focused on SEO and social media strategy. He improves search rankings through thoughtful optimization, creates engaging content tailored to each platform, and designs campaigns that drive clear, measurable ROI. Andrew blends traditional marketing fundamentals with a forward-thinking approach, staying current with industry trends to keep brands competitive. His work is grounded in data, consistency, creativity, and a genuine commitment to helping clients strengthen their online presence and build long-term digital authority.
Get to Know Andrew Roche
Andrew Roche is a skilled digital marketer with expertise in SEO and social media marketing. He focuses on improving website rankings through effective SEO strategies, including keyword research and adapting to search engine algorithm updates. His approach boosts visibility and enhances user experience and site efficiency.
As for social media marketing, Andrew Roche crafts engaging content for platforms like Facebook, Instagram, Twitter, and LinkedIn. He uses innovative techniques to increase audience engagement and leverages analytics to refine campaigns for maximum impact.
Andrew Roche values professional collaboration. He works closely with his clients to better understand their unique goals so he can tailor and execute campaigns to yield the best possible ROI. He stays current, if not ahead, of digital marketing trends and emerging technologies to maintain the effectiveness of his efforts. With his dynamic approach and storytelling skills, Andrew Roche is ready to strengthen your brand’s online presence and unlock new business opportunities.
Andrew Roche: Professional Background
Director of Digital Marketing
Buzz Impressions - Janesville, WI (January 2020 - Present)
As Director of Digital Marketing at Buzz Impressions, Andrew Roche leads the development and execution of multi-channel campaigns that consistently deliver measurable results. Since January 2020, he has driven a 25% increase in lead acquisition by integrating SEO, PPC, social media, and email marketing into a cohesive growth engine. He manages the digital marketing budget with precision, reallocating resources to improve efficiency and generating a 5% lift in ROI.
His advanced SEO initiatives and targeted advertising have boosted online visibility and increased inbound traffic by an average of 39%. By engineering robust lead-generation strategies, he contributed to a 2% increase in conversions and significantly improved the digital customer journey. Through ongoing data analysis and optimization, he continually exceeds performance targets and aligns marketing efforts with core business objectives.
Financial Representitive
Western & Southern - Troy, MI (Oct 2023 - March 2024)
As a Financial Representative with Western & Southern, Andrew Roche developed customized financial strategies designed to help clients meet long term financial goals. He assessed each client’s situation with care and recommended risk management solutions that strengthened financial security and supported confident decision making. His ability to simplify complex financial concepts made investment options easier to understand and encouraged smarter, more informed choices.
During his tenure, he also cultivated a strong referral network across multiple industries, expanding his reach and enhancing client acquisition. Through strategic relationship building and consistent follow through, he drove meaningful sales growth while delivering personalized guidance that aligned with each client’s financial needs and aspirations.
Digital Consultant & Salesforce Administrator
Shift Digital - Birmingham, MI (Jan 2021 - Oct 2023)
As a Digital Consultant and Salesforce Administrator at Shift Digital, Andrew Roche delivered targeted digital marketing strategies to tier 3 automotive dealerships, helping them strengthen online visibility and generate meaningful leads. He produced SEO-driven content aligned with current automotive trends, increasing website traffic and improving user engagement in a competitive market.
In addition to execution, he built strong relationships with stakeholders and clients, translating industry insights into actionable recommendations that supported business growth. His proactive communication and commitment to measurable outcomes contributed to improved client satisfaction and lasting professional partnerships.
Conventional Underwriter
United Wholesale Mortgage - Pontiac, MI (Aug 2019 - Jan 2021)
As a Conventional Underwriter at United Wholesale Mortgage, Andrew Roche consistently exceeded performance expectations by processing an average of 18 loans per day, well above the standard target of 13. His disciplined workflow and attention to detail ensured fast, accurate evaluations that supported timely lending decisions and strengthened operational efficiency across the team.
He complemented this productivity with a strong commitment to service, providing clear communication and dependable support to brokers, internal partners, and clients. His mastery of investor guidelines and lending policies enabled him to accurately document conditions and articulate requirements through both phone and video, resulting in smoother loan approvals and higher satisfaction throughout the underwriting process.
Marketing Associate
Protect America - Austin, TX (March 2018 - Aug 2019)
As a Marketing Associate at Protect America, Andrew Roche used data driven insights to strengthen the company’s digital footprint and improve performance across key channels. By analyzing Google Analytics and enhancing on page SEO, he helped boost organic traffic and engagement by 12 percent. He also produced eye catching graphics and SEO optimized copy for blog content and social media campaigns, increasing brand visibility and audience interaction.
Andrew worked closely with cross functional teams to identify obstacles within the inbound marketing funnel and implement effective solutions. His targeted adjustments to strategy improved lead generation efforts and raised conversion rates, contributing to a more streamlined and profitable digital marketing ecosystem.
Digital Marketing & Inside Sales
ViziRecruiter - Troy, MI (Feb 2016 - March 2018)
As part of the Digital Marketing and Inside Sales team at ViziRecruiter, Andrew Roche played a key role in bringing a groundbreaking HR recruitment SaaS platform to market. He led the final stages of pre launch refinement and contributed to a successful rollout that positioned the product as a first of its kind solution. His efforts helped drive early adoption and establish credibility in a competitive industry.
Andrew also managed a HubSpot database of more than 229,000 contacts, ensuring data accuracy, improved segmentation, and efficient access for marketing and sales operations. His work contributed to the platform earning recognition as a Top HR Product by Human Resource Executive, underscoring his impact on both the product’s success and the company’s reputation.
Relevant Skills
- B2B Sales
- Blogging
- Branding
- Business Development
- Content Creation
- Content Marketing
- Copywriting
- Email Marketing
- Keyword Research
- Link Building
- Project Management
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Web Design
Technologies
- Adobe Photoshop
- Adobe Illustrator
- E-Commerce
- Google AdWords
- Google Analytics
- Google Search Console
- HubSpot
- Salesforce
- SEMrush
- Ubersuggest
- WordPress
Certifications
- Google Digital Marketing & E-Commerce Professional Certificate | Coursera
- Six Sigma Yellow Belt | Advanced Innovation Group Pro Excellence (AIGPE)
- Certified Salesforce Administrator | Salesforce
- Securities Industry Essentials | FINRA
Andrew Roche: Education
MBA, Marketing
Wayne State University - Detroit, MI
BA, English & Political Science
Albion College - Albion, MI
Andrew Roche: Core Values
Accountability
Andrew Roche embodies accountability by consistently taking ownership of outcomes and backing his work with measurable results. At Buzz Impressions, he manages the digital marketing budget and reallocates resources to improve ROI, demonstrating responsibility not just for execution but for financial efficiency and performance impact. He also tracks campaign data and adjusts strategies to exceed KPIs, showing he doesn’t wait for direction—he responds to results.
Earlier in his career, he surpassed daily loan processing targets at United Wholesale Mortgage, proving he holds himself to standards higher than those set for him. Across roles, he communicates clearly, follows through on commitments, and aligns actions with business goals, making accountability a defining element of his professional identity.
Fairness
Andrew Roche demonstrates fairness through his collaborative approach, consistent communication, and commitment to aligning solutions with the needs of others. His resume repeatedly shows that he works closely with clients, stakeholders, and cross-functional teams to ensure everyone’s goals are understood and respected rather than forcing a one-size-fits-all direction. At Shift Digital, he maintained strong client relationships and communicated industry insights to support business growth, indicating he treated each partner’s priorities with equal consideration.
As a Financial Representative, he educated clients on complex products and empowered them to make informed decisions, a clear sign that he prioritized clarity and transparency over pressure or advantage. His record shows he values balanced outcomes, mutual respect, and decisions rooted in what is best for all parties involved.
Grit
Andrew Roche exemplifies grit through sustained performance in demanding roles, consistent goal surpassing, and a willingness to take on steep challenges without backing down. At United Wholesale Mortgage, he processed an average of 18 loans per day—well above the required 13—a workload that demands resilience, endurance, and the capacity to persist under pressure. His transition into new industries and roles, from underwriting to digital marketing leadership, further reflects grit; he doesn’t settle into comfort zones but pushes himself to master new disciplines and deliver results.
At Buzz Impressions, he not only drives multi-channel strategies but also continually exceeds KPIs and refines campaigns based on data, showing he stays committed even when targets become tougher or conditions shift. His career trajectory is marked by persistence, adaptability, and a refusal to coast—hallmarks of genuine grit.
Andrew Roche: Outside the Office
Retired Student-Athlete
Andrew Roche has always exhibited a competitive edge. Growing up he tested his hand at some sports. Lacrosse, hockey, football, and golf to name a few. He focused on lacrosse and football in high school while at Cranbrook Kingswood and then continued playing lacrosse at Albion College.
Andrew was one of the founding 14 players of the men’s varsity lacrosse program at Albion College. The team faced numerous challenges as a first-year Division III program. However, the team grew immensely and laid a strong foundation for years to come.
Lacrosse Coach
Andrew Roche spent three seasons coaching at the high school level after his playing career. He had the pleasure of working with two high school programs. He first led the Harper Creek HS program in their 2013 inaugural season.
Upon completing his undergraduate studies, Andrew Roche joined the Detroit Country Day coaching staff for their 2014 championship run and 2015 campaign. The rush that comes with playing the game is second to none. However, Andrew found that helping players develop on the field and grow as young men is equally rewarding.
Lacrosse Official
After experiencing the game as a player and a coach, Andrew Roche decided to become an official and join the “third team” on the field. Andrew finds his current role on the field extremely rewarding, as he can interact with far more players as an official than as a coach. While his primary task as an official is to keep the players safe, Andrew is still able to share his knowledge of the game with developing players.