Branding

Create Your Personal Brand

How to Create Your Personal Brand and Rise Above the Noise

Apple asks the world to “Think Different.” Nike urges everyone to “Just Do It.” Dunkin’ has us convinced that “America Runs on Dunkin’.” The Alabama Crimson Tide inspires fear on the gridiron with their “Roll tide!” battle cry. Over the years, these marquee slogans have evolved into household phrases that everyone and their grandmother knows. …

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Value of Personal Brand

The Value of Personal Branding in the Modern Age

When it comes to “personal branding”, the very thought of marketing yourself can seem daunting at times. I mean, it’s one thing for celebrities to develop their own over-the-top persona (e.g. Jay-Z’s “I’m not a businessman, I’m a business, man” approach for example). But what about the rest of us “normal people”? Do we really …

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Build Your Personal Brand

Build Your Personal Brand in 7 Steps

It doesn’t matter if you’re seeking a better job, looking for a promotion, considering changing your career or simply growing your network – building a personal brand can help you achieve your goals. As marketers, we frequently market services and products. However, we overlook the fact that we need to market ourselves! Here are seven …

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