In order to develop your personal brand, it is necessary to establish yourself as a standout figure within your industry. This will likely result in generating new business or catch the eye of a potential employer. Either option is a step in the right direction for your career and will help you achieve the next level. Growing your personal brand is anything but an easy task. However, there are several various social networks that can help ease the process. Let’s take a look at how you can grow your personal brand via social media and other digital marketing techniques.
Refine Your Social Presence to Grow Your Personal Brand
It is essential that you only have one social profile for each social platform. If need be, delete additional accounts that could potential confuse your target demographic. Moreover, you need to review your profile and scrub for any potential harmful pots that could have a negative impact on your efforts to grow you personal brand.
Carefully Craft a Social Media Description
Most every social media platform allows users to write a brief description about themselves or their business. Make sure to include a list of your skills and interests if you want to optimize your description. Doing so will inform potential followers about who you are and what you do. It will also serve as powerful keywords, which can help your personal brand appear in the appropriate search results. This makes it wicked easy for people to find you online. While it may not seem like it, this is a key step in growing your personal brand.
Grow Your Personal Brand with an Eye Catching Website
If you want to become a leader in your specific industry, you must strive to become a trustworthy resource. That being said, you need to launch an attractive, easy to use website to promote your personal brand. You can then publish content on your site, which you can then share via social media to increase awareness and enhance your personal brand. Make sure that you don’t stick to a lame template that fails to express your personal style. Instead, invest in a web designer’s knowledge and expertise. This is an essential step in growing your personal brand since it is the foundation for everything else.
Crosslink Between Your Social Media Accounts to Grow Your Personal Brand
Once you have your website up and running and you have launched multiple social media campaigns, it is now time to optimize your accounts. For instance, you can increase your online following by crosslinking between your different profiles. Furthermore, your can add up to 3 web addresses in your LinkedIn profile. Doing so will direct your followers to your website and two of your more impressive social accounts.
Grow Your Personal Brand by Engaging with Your Audience
You need to engage with people across your industry on a regular basis in order to grow your personal brand. Think about it like this, in order to have friends, you need to make friends. Simple things like commenting on someone’s tweet, or getting involved in different forums or groups. LinkedIn and Facebook offer literally thousands of groups that you can join at your convenience. Once you join a forum or group, make sure to take part in the conversation. Better yet, start one of your own! This is a great way to connect with all sorts of people, which, in turn, can lead to a stronger following, a bigger network and further grow your personal brand.
Avoid Over-Posting
It is a common misconception that you need to post content on your channels in order to have a strong social media following. This couldn’t be less true. However, you shouldn’t leave your accounts dormant for long periods of time. You should also avoid publishing a plethora of self-serving content on your Facebook, Twitter, and Instagram pages.
Instead, it would be best if you aimed to post no more than four to five self-serving posts each week. The rest of your posts should consist of fun content, such as:
- 3rd Party Content
- Audience Questions
- Attention-Grabbing Content
Maintain a Constant Image and Tone
The last thing you want to do when growing your personal brand is to come across like a Jackson Pollock masterpiece. On the contrary, you should strive to achieve a consistent brand identity that mirrors your actual personality and style. After all, nobody likes a phony. You need to stick to a steady set of ideals & beliefs on social media. Furthermore, you also need to maintain the same tone of voice and image style, so as to avoid confusion when reaching out to your audience.
Analyze and Study the Best Influencers in Your Industry
If your end goal is to become a dependable voice within your industry and grow your personal brand, then you must carefully analyze and study popular influencers from your industry. Doing so will help you identify their effective posting techniques, rich content strategies, and how they engage with their followers. If you can identify their personal branding methods, you could work to apply said methods to your own and develop a powerful campaign to help you stand out in the industry.
