Soft Skills

Soft Skills vs Hard Skills Iceberg

Soft Skills for Digital Marketers: Going Beyond the Resume

It is difficult to differentiate between a “good” digital marketer and a “great” one. Yes, certifications, higher education, and training all look great on a resume. However, there are a handful of digital marketing soft skills that help to separate the “great” digital marketers from the rest of the pack. It’s difficult to learn certain …

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Fake News

Fake News: How to Spot It

While scrolling through her social media, Jamie stops in her tracks when she reads a headline that her company’s biggest rival is about to acquire them. She quickly posts a response, shares the story with her contacts, and emails it to her team so they can discuss it later. But then Jamie has a troubling …

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Small Talk

Small Talk: How to Make an Indelible Initial Impact

Everyone has a different understanding of the true meaning of “small talk” means. Some view it as a “warm-up” to grease the wheels before getting down to business. Others consider it a throwaway chat about the local little league game on a Monday morning. Then you have those who are terrified by the idea of …

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