Soft Skills

Soft Skills vs Hard Skills Iceberg

Soft Skills for Marketers: Going Beyond the Resume

It is difficult to differentiate between a “good” digital marketer and a “great” one. Yes, certifications, higher education, and training all look great on a resume. However, there are a handful of soft skills for marketers that help separate the “great” marketers from the rest of the pack. It’s difficult to learn certain digital marketing …

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Career Setbacks

Career Setbacks: How to Handle Unexpected Professional Adversity

Everyone has bad days at work from time to time. However, some days are far worse than others and create career setbacks that can feel like their impossible to overcome. If you’ve ever been laid off, passed over for a promotion, or formally reprimanded for your performance – you’ve experienced adversity. Furthermore, it’s safe to …

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Fake News

Fake News: How to Spot It

While scrolling through her social media, Jamie stops in her tracks when she reads a headline that her company’s biggest rival is about to acquire them. She quickly posts a response, shares the story with her contacts, and emails it to her team so they can discuss it later. But then Jamie has a troubling …

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Small Talk

Small Talk: How to Make an Indelible Initial Impact

Everyone has a different understanding of the true meaning of “small talk” means. Some view it as a “warm-up” to grease the wheels before getting down to business. Others consider it a throwaway chat about the local little league game on a Monday morning. Then you have those who are terrified by the idea of …

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