Social Media

User Generated Content

User Generated Content: Converting Customers into Advocates

Whether you make it happen via micro-influencers, customer advocates, or celebrity endorsements, user generated content (aka UGC) is the icing on the cake when it comes to marketing on social media. This shouldn’t come as a surprise, user generated content is a powerful form of engagement since it’s a two-way street. Brands connect with fans …

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Twitter Small Business

Developing a Small Business Twitter Marketing Strategy

Let’s be real, it is 100% necessary for businesses to have a presence on social media today. When done correctly, brands can position themselves in front of customers and the impact is clear. According to a study conducted by Social Sprout, 9 out of 10 consumers will purchase products from a brand they follow on …

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Social Media Hashtags

Social Media Hashtags: How to Use Them Effectively

When it comes to building your brand via social media marketing, social media hashtags are a great way to drive views, likes, and shares. Back in the day, we called the # sign a pound sign. Today, hashtags help make your content discoverable to a captive audience that is clearly interested in the topic. Hashtags …

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