Social Media

Social Media Hashtags

Social Media Hashtags: How to Use Them Effectively

When it comes to building your brand via social media marketing, hashtags are a great way to drive views, likes, and shares. Back in the day, we called the # sign a pound sign. Today, hashtags help make your content discoverable to a captive audience that is clearly interested in the topic. Hashtags were first …

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Engaging Instagram Captions: The Secret Sauce to Dominating Instagram

Most Instagram users think that the key to capturing your followers’ attention are the images you post. I mean, yea – photoshop perfect images with eye-popping colors are great. However, your Instagram caption is what convinces your audience to stop and leave a comment. Yes, you read that right, engaging Instagram captions are the true …

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Effective LinkedIn Articles

Effective LinkedIn Articles: How to Write for a Professional Audience

LinkedIn is the platform of choice for professionals to network with other professionals. However, far too many LinkedIn users fail to make the most of the features that the platform has to offer. One such underutilized feature is the publishing element of the platform. You can honestly build a mini-blog consisting of well-written and effective …

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