A buyer persona is a semi-fictional outline of your ideal customers based on data and research. These personas help you focus your efforts on qualified prospects, guide product development to meet the needs of your ideal customers, and align all work from marketing to sales to service. Once you successfully create your buyer personas, you’ll …
A website is an absolute must for any business today. This is especially true since we live in a world where everything is going digital. However, getting Google to notice your website is a whole different matter and it’s not always easy. In this article, we’re going to discuss 15 methods you can employ to …
It happens to all of us at one point or another. You have empty slots on your editorial calendar and you need to fill them ASAP. However, your keyword research has been subpar lately and all the titles on your on-deck list are lackluster. Naturally, if you’re not excited to create the content, your readers …
Are you familiar with the concept of evergreen content? If not, then you are missing out on a substantial chunk of organic traffic from Google. There’s no getting around it, content is an essential component of any SEO strategy. Furthermore, content is one of Google’s top three ranking factors along with backlinks and RankBrain. When …
In this article, we’ll discuss the basics of content marketing. We will also explore the numerous ways it can help you grow your business. We’ll focus on the “do it yourself” approach, which minimizes costs. Furthermore, this plan of attack helps you understand what keeps your customers interested and engaged with your brand. What is …
Content Marketing 101: Everything You Need to Know to Grow Your Biz Read More »
We live in an ever-changing world where up becomes down and left becomes right in a matter of minutes. The same rings true when it comes to blogging. This is why I’ve compiled this collection of blogging stats and facts. If you run your own blog (like me), it’s critical that you’re up-to-speed with the …
Blogging Stats and Facts Every Marketer Needs to Know Read More »
