Marketing

Content Marketing Abstract

What is Content Marketing?

Most digital marketers know a few things about content marketing. However, executing an effective content marketing strategy isn’t exactly easy. This may come as a surprise, but only 57% of digital marketers have a documented content marketing strategy, and only 36% claim that their strategy is fairly developed. Have you ever wondered, “what is content …

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Affiliate Marketing

What is Affiliate Marketing and How Does It Work?

What is affiliate marketing? Before we dive into the good stuff, let’s review the history of affiliate marketing first. The concept of affiliate marketing was born in 1989 when William Tobin developed the idea for his business, PC Flowers. Fast forward to 1991 and PC Flowers is raking in the cash on Prodigy Network. We’re …

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Create Your Personal Brand

How to Create Your Brand and Rise Above the Noise

So, you want to create your brand, ‘eh? Well, before we wander down that rabbit hole, let’s explore a handful of well-known brands. Apple asks the world to “Think Different.” Nike urges everyone to “Just Do It.” Dunkin’ has us convinced that “America Runs on Dunkin’.” The Alabama Crimson Tide inspires fear on the gridiron …

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How to Create Buyer Personas

How to Create Buyer Personas

A buyer persona is a semi-fictional outline of your ideal customers based on data and research. These personas help you focus your efforts on qualified prospects, guide product development to meet the needs of your ideal customers, and align all work from marketing to sales to service. Once you successfully create buyer personas, you’ll attract …

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