Marketing

How to Create Buyer Personas

How to Create Buyer Personas for Your Business

A buyer persona is a semi-fictional outline of your ideal customers based on data and research. These personas help you focus your efforts on qualified prospects, guide product development to meet the needs of your ideal customers, and align all work from marketing to sales to service. Once you successfully create your buyer personas, you’ll …

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Content Marketing 101

Content Marketing 101: Everything You Need to Know to Grow Your Biz

In this article, we’ll discuss the basics of content marketing. We will also explore the numerous ways it can help you grow your business. We’ll focus on the “do it yourself” approach, which minimizes costs. Furthermore, this plan of attack helps you understand what keeps your customers interested and engaged with your brand. What is …

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