Business

Create Your Personal Brand

How to Create Your Personal Brand and Rise Above the Noise

Apple asks the world to “Think Different.” Nike urges everyone to “Just Do It.” Dunkin’ has us convinced that “America Runs on Dunkin’.” The Alabama Crimson Tide inspires fear on the gridiron with their “Roll tide!” battle cry. Over the years, these marquee slogans have evolved into household phrases that everyone and their grandmother knows. …

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How to Create Buyer Personas

How to Create Buyer Personas for Your Business

A buyer persona is a semi-fictional outline of your ideal customers based on data and research. These personas help you focus your efforts on qualified prospects, guide product development to meet the needs of your ideal customers, and align all work from marketing to sales to service. Once you successfully create your buyer personas, you’ll …

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Career Setbacks

Career Setbacks: How to Handle Unexpected Professional Adversity

Everyone has bad days at work from time to time. However, some days are far worse than others and create career setbacks that can feel like their impossible to overcome. If you’ve ever been laid off, passed over for a promotion, or formally reprimanded for your performance – you’ve experienced adversity. Furthermore, it’s safe to …

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Blue Ocean Leadership

Blue Ocean Leadership

Imagine this – you lead a group of colleagues who perform consistently and produce steady results. However, while their output is regular and reliable, they’re no longer trying new things or reaching new goals. Sounds like a pretty decent situation as a leader, yet it’s not ideal. Right? Naturally, you want your team to continue …

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10 Ways to Earn Extra Cash

There are numerous ways to earn extra cash these days. However, starting a side hustle is without question the best option. This post will explore ten unique ways to earn extra cash. Some of these methods are more traditional and the rest are more out-of-the-box. Nevertheless, each method is 100% legitimate. Better yet, each method …

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Start a Side Gig

How to Start a Side Gig

Are you considering starting a side gig in the upcoming year? If so, you’re not alone. Believe it, or not, but roughly one in three Americans have a side hustle. Furthermore, about 24% of Americans are looking to get in on the action and grab their slice of the pie in the coming year. Before …

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