Director of Digital Marketing

Buzz Impressions – Janesville, WI (January 2020 – Present)

• Spearhead the end-to-end marketing strategy and execution of cross-channel digital campaigns, boosting lead acquisition by 25% through SEO, PPC, social media, and email marketing
• Own a digital marketing budget and strategically reallocating resources to maximize expenditure efficiency and drive a 5% increase in ROI
• Execute advanced SEO tactics and targeted advertising campaigns that significantly enhance online visibility and boost inbound traffic by an average of 39%
• Achieved a 2% increase in conversion rates and optimized the digital customer journey through the engineering of comprehensive lead generation strategies
• Leverage data analytics to track campaign performance and refine strategies, ensuring maximum impact and alignment with business objectives while consistently exceeding KPIs

Financial Representative

Western & Southern – Troy, MI (October 2023 – March 2024)

• Developed tailored financial strategies that empowered clients to achieve long-term goals
• Established a robust referral network across diverse industries, enhancing client acquisition and driving sales growth through effective relationship-building
• Assessed clients’ financial situations and recommended optimal risk management solutions, leading to improved financial security and informed decision-making
• Educated clients on complex financial products and investment strategies, simplifying intricate concepts to foster understanding and promote informed investment choices

Digital Consultant II & Salesforce Administrator

Shift Digital – Birmingham, MI (January 2021 – October 2023)

• Delivered impactful digital marketing strategies to tier 3 dealerships, resulting in improved online visibility and increased lead generation
• Produced SEO-friendly content that enhanced website traffic and user engagement, aligning with current automotive marketing trends
• Cultivated and maintained strong relationships with stakeholders and clients, effectively communicating industry insights to drive business growth and client satisfaction

Conventional Underwriter

United Wholesale Mortgage – Pontiac, MI (August 2019 – January 2021)

• Consistently surpassed daily loan processing targets by averaging 18 loans per day, significantly exceeding the commitment of 13 loans
• Delivered unparalleled customer service to both internal teams and external clients, fostering strong relationships and enhancing overall satisfaction
• Mastered investor guidelines and lending policies, ensuring accurate documentation and seamless communication of conditions and statuses to brokers via phone and video

Marketing Associate

Protect America – Austin, TX (2018 – 2019)

• Conducted in-depth analysis of Google Analytics data to enhance the blog’s on-page SEO, driving 12% increased organic traffic and engagement
• Created visually appealing graphics and SEO-rich copy for the company blog and social media campaigns, elevating brand presence and audience interaction
• Identified and addressed challenges in inbound marketing strategy through cross-functional collaboration, implementing targeted solutions that significantly improved lead generation and conversion rates

Digital Marketing & Inside Sales

ViziRecruiter – Troy, MI (2016 – 2017)

• Spearheaded the final pre-launch revisions and successfully launched a pioneering HR recruitment SaaS tool, establishing it as a first-to-market solution
• Managed a robust HubSpot database exceeding 229,000 contacts, optimizing data integrity and accessibility
• Awarded as a Top HR Product by Human Resource Executive for innovative contributions to HR solutions