Welcome to the exciting world of Instagram! Whether you’re looking to up your social media game, grow your business, or understand more about this popular platform, it’s essential to know what’s happening. In this blog post, we’ll review over 15 intriguing Instagram stats. These figures will focus on who uses it, how they use it, and why the platform is so popular.
Why are these stats vital? Simple. They help us marketers make better choices on Instagram, whether figuring out the best time to post a photo or understanding what kind of videos get the most likes. These stats will give you the insider knowledge to stand out and connect with more people.
Instagram Stats: Growth and Usage
Instagram is on track to reach 1.44 billion users by 2025.1
That’s a huge number! This means that Instagram is still growing fast and will become even more popular. If you’re thinking about using Instagram, whether it’s to share your pictures or to help grow a business, it looks like it will continue to be a great place with lots of people to connect with.
In 2024, U.S. adults spent an average of 33.1 minutes per day on Instagram, a 3-minute increase from the previous year.2
With a 3-minute increase from last year, U.S. adults spend more time on Instagram than before. It suggests that Instagram is becoming more engaging, which is vital for anyone looking to reach a larger audience on the platform.
Instagram ad revenue will likely reach $59.61 billion in 2024.3
Instagram expects to earn a lot of money from ads in 2024, showing how valuable the platform is for businesses to advertise their products or services. This indicates that companies believe investing in Instagram is an excellent way to reach potential customers.
Instagram’s Threads has over 15 million active users monthly.4
Instagram’s app, Threads, has more than 15 million people using it monthly. It shows that Threads is quite popular, attracting many users who are actively engaging with it. This could be important for anyone looking to connect with others or share content on a growing platform.
71% of marketers say Instagram is the platform they want to learn about most.5
71% of marketers are more interested in learning about Instagram than other platforms. This highlights Instagram’s importance in marketing and suggests it’s a valuable avenue for businesses to reach their audience and grow their brand.
There are roughly 158.4 million Instagram users in the United States in 2024.6
In 2024, about 158.4 million people in the United States will use Instagram. This shows how popular Instagram is in the U.S., making it a major platform for connecting with a large and diverse audience.
53.7% of marketers plan to use Instagram reels for influencer marketing in 2024.7
53.7% of marketers plan to use Instagram Reels for influencer marketing in 2024. It highlights the growing popularity of Reels as a tool for marketers to collaborate with influencers and reach audiences creatively.
Instagram Stats: User Demographics
Over half of the global Instagram population is 34 or younger.8
More than half of Instagram’s users worldwide are 34 years old or younger. It shows that Instagram is particularly popular with younger people, making it an ideal platform for reaching and engaging with a youthful audience.
Instagram’s largest demographics are Millennials and Gen Z, comprising 61.8% of users in 2024.9
This points out that these younger generations are the primary audience on Instagram, making it a key platform for anyone looking to engage with younger people.
Instagram users lean slightly into higher tax brackets, with 47% claiming household income over $75,000.10
This suggests that the platform’s audience tends to have a higher earning potential. This information is helpful for businesses and advertisers aiming to target consumers with more spending power.
73% of U.S. teens say Instagram is the best way for brands to reach them.11
This highlights how important the platform is for connecting with the teenage market, making it a key channel for businesses targeting younger consumers.
45% of people in urban areas use Instagram, while only 25% of people in rural areas use the app.12
This shows that Instagram is more prevalent in cities, possibly due to better internet access or more exposure to digital trends. Businesses and marketers should consider this difference when planning their Instagram strategies.
Closing Thoughts on Instagram Stats Pertaining to Usage, Growth and Demographics
We’ve looked at numerous interesting Instagram stats. Instagram is a big deal—not just for chatting and sharing photos but also for businesses trying to reach their customers. This platform is especially popular with young people and in cities, and it keeps growing every year.
Whether you’re using Instagram for fun or business, knowing these stats can help you get better at using it. You can make the most of this platform by keeping up with trends and understanding who uses Instagram and how they use it. Let’s keep learning and growing with Instagram as it changes and expands!
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